Aplus TTM Corporate Identity | Case Study

Credits

ClientAplus Engineering

RoleProduct Designer

ScopeNeeds Analysis, Logo and Corporate Identity, Print Material Set, Website Design

Project Overview

Aplus Engineering is a firm with more than 10 years of experience in workplace safety and respiratory protection. It delivers critical services to high-risk industries such as iron and steel, mining, maritime, oil and gas, from fire and gas detection to high-pressure air line solutions.

The company had long run its marketing through personal connections. Its growth goals called for a true corporate face. Our aim was to build a corporate identity that matches the "Your business is safe with us" motto, inspires trust and reflects the firm's engineering strength, and to launch a modern website that carries this identity into the digital world.

Within this scope we designed the logo, created a holistic material set spanning from email signatures to proposal files, and launched a user-friendly web platform that makes the technical services easy to understand.

Discovery and Needs Analysis

Despite its deep-rooted field experience, Aplus needed a strategic digital transformation to reach its growth targets. Through detailed interviews and analysis we identified four critical needs:

Digital visibility: There was no website where potential customers could reach the company and build trust. The brand's digital presence was limited.
Institutional marketing: Sales relied heavily on individual connections. Entering new markets required a corporate brand identity.
Professional service delivery: Complex engineering processes had to be communicated in a structured way through proposal files and technical presentations.
A holistic image: A consistent identity set was essential, from business cards to invoices, from email signatures to folder design.

This analysis laid the foundation of our strategy to combine technical expertise with a modern and trust-inspiring visual language.

Aplus TTM digital transformation needs analysis

Corporate Identity

To close the corporate face gap and carry the brand beyond individual connections, we ran a comprehensive identity project. We designed a modern, memorable logo that symbolizes engineering competence and industrial safety. We defined a color palette that conveys trust and seriousness, suited to the nature of heavy industry, along with a typography that stays highly readable in technical documents.

Business cards and letterhead for a professional first impression on site and at the office
Folders and DL envelopes that present reports and official correspondence with corporate consistency
Standardized invoice templates that carry the visual language into commercial processes
A presentation template that communicates complex engineering solutions to customers
Email signatures and corporate account setup for the entire team

This holistic work positioned Aplus TTM as a full-scope operational safety partner, not merely an equipment supplier.

Website Design and Launch

After the identity work we launched a modern, user-friendly website as the digital face of the brand. The structure builds on the "Your business is safe with us" motto and more than 10 years of field experience. Complex engineering solutions are presented in a form everyone can understand, with technical accuracy preserved.

Service pages: Fire and gas detection, respiratory air systems, high-pressure air lines, hazardous environment consulting, design and commissioning, and after-sales operations are each detailed on dedicated pages.
Sector solutions: From iron and steel and mining to maritime, from oil and gas to firefighting teams, we built customized pages for each sector's specific risks.

With this strategic structure, Aplus TTM gained a strong digital infrastructure to present its technical expertise and broad service range professionally.

Conclusion and Future Vision

This comprehensive work merged the brand's 10 plus years of sector experience with a modern corporate identity and digital infrastructure, carrying the company into a new era.

Institutionalization and brand perception: Marketing moved from individual connections to a corporate ground. The motto was applied consistently across all printed and digital materials, reinforcing the sense of trust delivered to customers.
Digital competence: The launched website made the firm's broad areas of expertise and critical engineering services accessible. Aplus TTM reached its goal of making its name known to wider audiences.

Aplus TTM

Discovery and Needs Analysis

Corporate Identity

Raleway

Website Design and Launch

Conclusion and Future Vision